Paris, June 25, 2025, Hôtel La Réserve. Alex Rivière is behind the new Fall-Winter campaign for NOTSHY Cashmere.

Renowned for her minimalist look and contemporary approach to trends, the creative director, entrepreneur, model, and now muse, offers a subtle reinterpretation of NOTSHY's DNA, embodied by her vision of femininity that is both assertive and sophisticated.

With her, the NEW WESTERN and FRENCH STYLE take on a new, refined and profoundly modern dimension; each silhouette and each image chosen naturally echoing the universe of the Parisian cashmere House.

This second collaboration is part of the brand's desire to surround itself with bold women and to assert its place as a benchmark in cashmere fashion.