The brand
A cashmere with character. Designed for bold women with a strong sense of style, the NOTSHY knitwear wardrobe crafts ultra-fashionable cashmere pieces, reconciling contemporary trends and artisanal expertise against a backdrop of sustainable ambitions.
NotshyBe BOLD - Reinvent YOUR LIFE - Follow your DREAMS - OWN your choices - MAKE an IMPRESSION - Cultivate the BOLD ATTITUDE. Be FREE whatever the cost! Ut enim ad minima veniam, quis nostrum exercitationem
The creative studio
Commercial Director since 2006 and Brand Director since 2023, Mercedeh Vafaï brings her vision and ambition to redefine the codes of cashmere by combining fashion and comfort.
Within the brand's Parisian studio, she imagines the collections in collaboration with a style team composed of young talents.
Together, they design each season a modern and singular cashmere wardrobe, bringing particular care to details and cuts.
Boldness is the watchword!
Cashmere expertise and fashion inspiration have shaped the NOTSHY universe for 25 years.
With this silhouette of a free and effortless allure, each collection from the house aspires to be timeless, a vehicle for an uncompromising femininity...
More than a cashmere, we want to inspire women, bring them strength, style and attitude.
cashmere passion, fashion intuition, sustainable vocation
NOTSHY is a passion for cashmere, that exceptional material that is at once soft and silky.
NOTSHY believes in the meeting of ancestral expertise and an immoderate love of fashion, but above all, in harmony between quality, style and an ethical vocation.
That is why our cashmere garments are made exclusively from carefully selected yarns sourced from goat farms located in Inner Mongolia. A demanding and responsible expertise that allows us to offer you pieces that stand the test of time… And accompany you at all times!
we believe in the meeting of ancestral knowledge, and an immoderate love, of fashion. but above all, we believe in harmony between quality, style and an ethical vocation.
Our muses
When the two words merged to create NOTSHY in 2016, a free spirit and boundless boldness took shape. More than an attitude, NOTSHY today embodies a true philosophy. That of modern, independent women — nonchalant in their elegance, sophisticated in their effortlessness.
NOTSHY is now a state of mind embodied by: actress Penélope Cruz, the iconic supermodel Claudia Schiffer, Polish top model Malgosia Bela, and Scandinavian influencer Pernille Teisbaek, the face of the FW19 and FW20 campaigns. They share one thing in common: the way they make their singular femininity a true mantra.
NOTSHY is also the desire to let women express their identity and creativity. It was with this spirit that in 2021, the label entrusted the creation of a capsule collection to the most iconic of Parisian women: Inès de la Fressange!
BOLD AUDACIOUS — Singular — FREE — MODERN — ASSURED — Elegant — NONCHALANT
When the two words merged to create NOTSHY in 2016, a free spirit and boundless boldness took shape. More than an attitude, NOTSHY today embodies a true philosophy. That of modern, independent women — nonchalant in their elegance, sophisticated in their effortlessness.
NOTSHY is now a state of mind embodied by: actress Penélope Cruz, the iconic supermodel Claudia Schiffer, Polish top model Malgosia Bela, and Scandinavian influencer Pernille Teisbaek, the face of the FW19 and FW20 campaigns. They share one thing in common: the way they make their singular femininity a true mantra.
NOTSHY is also the desire to let women express their identity and creativity. It was with this spirit that in 2021, the label entrusted the creation of a capsule collection to the most iconic of Parisian women: Inès de la Fressange!
Knitwear expertise, worldwide
Entirely created within our design studio located in the heart of Paris, the NOTSHY collections continue to captivate cashmere lovers with their distinctive design and quintessentially Parisian elegance…
An enthusiasm that extends well beyond the borders of France! Today, in addition to its 40 boutiques across France and Switzerland, NOTSHY presents its collections in more than 900 multi-brand stockists worldwide.
Lorem ipsumBe BOLD - Reinvent YOUR LIFE - Follow your DREAMS - OWN your choices - MAKE an IMPRESSION - Cultivate the BOLD ATTITUDE. Be FREE whatever the cost! Ut enim ad minima veniam, quis nostrum exercitationem
How to wash cashmere garments properly?
To machine wash a cashmere jumper, dress or scarf without risking damage,
5 simple steps are essential:
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