Paris, 25 June 2025, Hôtel La Réserve. Alex Rivière fronts the new Autumn-Winter campaign for NOTSHY Cashmere.  

Renowned for her minimalist style and contemporary approach to trends, the creative director, entrepreneur, model, and now brand ambassador offers a subtle reinterpretation of NOTSHY Cashmere’s DNA, embodied by her vision of femininity: both assertive and sophisticated.  

With her, NEW WESTERN and FRENCH STYLE take on a new, refined and deeply modern dimension; each chosen silhouette and image naturally echoing the world of the Parisian cashmere House.  

This second collaboration reflects the brand’s desire to surround itself with bold women and affirm its position as a benchmark in fashion cashmere.