Cashmere is a complete wardrobe where each collection offers pieces that shake up the codes of cashmere. Between modernity and timelessness, softness and structure, masculine-feminine… NOTSHY embodies a unique and assertive cashmere.
The brand
Founded in Paris in 1998 and having set up its workshops in the heart of the 2nd arrondissement, it is in the Sentier district - where textile manufacturing is historic - that NOTSHY designs its collections.
For 25 years now, the house has developed a complete wardrobe that combines cashmere expertise and cuts that are both modern and timeless.
Sales Director since 2006 and now Brand Director since 2023, Mercedeh Vafaï brings her vision and ambition to shake up the codes of cashmere by combining fashion and comfort. She designs the collections - with the style office - as a fashionable and unique exploration of cashmere. Celebrating the beauty of knitwear, the NOTSHY collections are created with a modern approach that redefines elegance and effortless allure.
