missionNOTSHY IS COMMITTED TO BETTER UNDERSTANDING, MANAGING AND REDUCING ITS ENVIRONMENTAL IMPACT AT EVERY STAGE — FROM THE CHOICE OF MATERIALS TO THE END OF LIFE OF ITS PRODUCTS.
OUR CSR COMMITMENTS
NOTSHY is committed on four concrete fronts:
Measuring its environmental footprint through the Carbon Footprint Assessment
Managing traceability across the dyeing, spinning and assembly stages, delivered with a QR code on items
MCC Group is in regulatory compliance with the relevant organisations and the laws applicable to the textile sector
IMPLEMENTATION OF THE COLLECTION AND REPURPOSING OF POST-CONSUMER PRODUCTS
CARBON FOOTPRINT ASSESSMENT
In order to better understand MCC Group's impact on the climate, MCC Group initiated its first Carbon Footprint Assessment in 2023, in collaboration with Carbo, a diagnostic tool that measures the company's carbon footprint.
This process led to a first identification of reduction levers and the deployment of initial concrete actions: the optimisation of flows to reduce the impact of air freight, and our Parisian and Île-de-France boutiques are delivered by electric vehicles.
In order to refine our actions and improve our knowledge, the Group has decided to repeat the exercise in 2026, this time using a platform specialised in the textile sector, with the aim of defining a more ambitious decarbonisation trajectory based on the objectives of the Paris Agreement on climate.
WE WORK WITH A LIFECYCLE APPROACH AND ENDEAVOUR TO ACT AT EVERY STAGE: FROM THE CHOICE OF MATERIALS AND PRODUCTION PARTNERS, TO THE TRANSPORT OF GOODS, THE DISTRIBUTION THROUGH OUR POINTS OF SALE, THROUGH TO THE USE OF OUR PRODUCTS AND THEIR END OF LIFE. EVERY STAGE HAS AN IMPACT ON WOMEN, MEN AND THE ENVIRONMENT, WHICH WE STRIVE TO BETTER UNDERSTAND, BETTER MANAGE AND ABOVE ALL REDUCE.
AN ANCESTRAL AND LOCAL EXPERTISE
Our production is located as close as possible to the raw material, in the Inner Mongolia region of China — the historic home of cashmere. This is where the Hircus goats live, renowned for producing the finest and most luxurious fibres in the world.
The cashmere industry in China is not limited to farming: it is also where an ancestral textile expertise has developed, passed down from generation to generation.
Dyeing, spinning, knitting and finishing are carried out by expert craftspeople, recognised for their exacting standards and technical mastery.
FUNDAMENTAL PRINCIPLES
At NOTSHY, we take care to work with trusted partners. To date, we do not yet hold a specific certification relating to animal welfare, but we are working towards this.
Our fibres are subject to quality tests by our suppliers or internally as required. A production team follows every stage of development on a daily basis, alongside the design studio and our suppliers, and has established Standards to guarantee optimal quality.
Since our very first collections, we have prioritised natural materials: cashmere, wool, cotton and linen.
At NOTSHY, we are strengthening transparency around the origin of our pieces. We know the key stages of our production chain and are working to deepen that knowledge as our traceability tools develop.
Through our partnership with Trace for Good, a French traceability specialist, we are able to indicate the countries in which the assembly, dyeing and knitting stages of our finished products take place. On our end, this traceability enables us to better identify the actors in our supply chain and the working conditions of their employees.
Via a QR code on the label or directly from the product page on our e-shop, you can access the countries in which the main transformation stages take place. This data also feeds into the calculation of our carbon footprint, enabling us to direct our reduction efforts with greater precision.
CARE & PASSING IT ON
Reducing the environmental impact of our products also means thinking about the longevity of each piece. We invite our clients to care for their cashmere so that it can last longer. Care advice is available on our website and in store, to help preserve the quality of the knitwear and limit the use of resources.
In our commitment to extending the lifespan of your pieces, we are seeking partners to offer a alteration and repair service in the course of 2026.
CIRCULARITY
Since 2021, through the Recycle Your Cashmere initiative, NOTSHY has collected and repurposed 2,305 kg of 100% cashmere material via collection points made available in our boutiques. As part of this approach, we have chosen French or neighbouring partners in order to limit the transportation of materials.
Our partners: Progetto Lana, an Italian recycler, and Cashmere Collective Lab, a social enterprise that, after sorting and cleaning items, repurposes them with specialists in the industry. We are exploring with these partners the possibility of reintegrating these recycled yarns into future creations.
Since 2022, we have been informing consumers about end-of-life disposal through the implementation of Triman pictograms and sorting labels on all our products and packaging.
All our new bags are FSC® (Forest Stewardship Council®) certified, guaranteeing the use of wood fibres from responsibly managed sources. We are working towards a clear goal: to offer all our packaging in FSC® format and to incorporate recycled materials in the near future.
We are progressively reducing our packaging throughout the production chain and reusing packaging still in circulation — such as cardboard boxes — for internal use, across our retail and web networks, or for supplier returns.
DIVERSITY & INCLUSION
At MCC, we firmly believe that the diversity of our teams is a genuine strength. Every day, we strive to create an inclusive environment where everyone can feel respected, heard and encouraged to give their best. Valuing differences and ensuring equal opportunities are fundamental principles that shape our corporate culture.
PREPARING THE FUTURE TOGETHER
At MCC, we are committed to opening our doors to young talent. Each year, we welcome interns and apprentices with the aim of offering them a first concrete experience of the professional world and supporting them in their journey. We believe that passing on our expertise to younger generations helps prepare the future and enriches our company with fresh perspectives.
BECOMING ACTIVE & COMMITTED CONTRIBUTORS
MCC Group has established a dedicated CSR team, which regularly works to raise awareness among our employees so that everyone can contribute within their own scope.
In 2026, we plan to introduce an internal CSR committee to structure this commitment and awareness-raising approach.
Since 2020, NOTSHY has complied with the AGEC law, aimed at better informing consumers, reducing waste, extending the lifespan of products and introducing greater circularity into production models, in order to ease pressure on resources.
Since 2022, NOTSHY has been a member of the following eco-organisations:
• Re-fashion for the TLC sector (Textiles, Household Linen and Footwear).
• Citeo for the packaging and graphic paper sector.
Annual eco-contributions are paid by MCC Group in proportion to items sold.
These contributions fund the circular projects of Re-fashion and Citeo: recycling, resale, repair, as well as research & development, training for actors in the textile industry and consumer awareness.