The brand
aboutAt NOTSHY, cashmere is a complete wardrobe where each collection offers pieces that challenge the codes of cashmere. Between modernity and timelessness, softness and structure, masculine and feminine… NOTSHY embodies a unique and assertive cashmere.
The brand
Founded in Paris in 1998 and having set up its workshops in the heart of the 2nd arrondissement, it is in the Sentier district - where textile manufacturing is historic - that NOTSHY designs its collections.
For 25 years now, the house has developed a complete wardrobe that combines cashmere expertise and cuts that are both modern and timeless.
Sales Director since 2006 and now Brand Director since 2023, Mercedeh Vafaï brings her vision and ambition to shake up the codes of cashmere by combining fashion and comfort. She designs the collections - with the style office - as a fashionable and unique exploration of cashmere. Celebrating the beauty of knitwear, the NOTSHY collections are created with a modern approach that redefines elegance and effortless allure.
Cashmere passion, fashion intuition, sustainable vocation
NOTSHY cultivates a sincere passion for cashmere—a rare, soft, and precious material that the brand reinvents with boldness and modernity.
At the crossroads of ancestral know-how and an instinctive love for fashion, NOTSHY is committed to responsible luxury, where quality, style and ethics come together.
We believe that sustainability is all about longevity and thoughtful design. Our clothing is designed to accompany women in their daily lives, season after season, with elegance and simplicity. Each piece is carefully crafted to withstand trends and stand the test of time… and perhaps even be passed down.
Our cashmere comes from several regions renowned for cashmere goat breeding: Inner Mongolia, Mongolia, and China. Our design studio selects the highest quality grade. This source selection allows us to be as close as possible to the expertise and know-how of our knitters.
In our approach to slow fashion, sustainability goes beyond the pieces: it also applies to the relationships we build. 43% of our partners have been with us for more than five years, sharing our high standards and our commitment to continuous improvement.
Rather than limiting ourselves to their location, we favor solid and committed collaborations, while actively working to develop new, closer partnerships, in Europe or the Maghreb.
Timeless, versatile, effortless, essential — the notshy collections offer a modern take on knitwear. A wardrobe designed to be loved!
ICONIC cashmere
If we had to choose just one, it would definitely be this one. An iconic piece from the NOTSHY collections, the Poncho Sweater has endured through decades and trends without ever losing its elegance. With its oversized shape and fitted sleeves, it flatters all silhouettes and body types, and comes in chic, casual, or cozy versions.
Elevated to the rank of must-have thanks to its cut that offers great freedom of movement, it continues to seduce fashionistas thanks to its multitude of variations. It appears as a V-neck, shirt, rolled or round, as well as a hooded version and, this, in a wide range of colors renewed each season!
International knitwear know-how
Entirely created in our design studio located in the heart of Paris, the NOTSHY collections continue to seduce cashmere lovers thanks to their distinctive design and typically Parisian elegance...
A craze that extends far beyond the borders of France! Today, in addition to its 40 boutiques in France and Switzerland, it presents its collections in over 900 multi-brand points of sale worldwide.
