Cashmere with character. Designed for bold women with affirmed style, the NOTSHY knitwear wardrobe sketches out ultra-fashionable cashmeres, reconciling contemporary trends and artisanal know-how against a backdrop of sustainable ambitions.
Be BOLD Invent YOUR LIFE
Follow your DREAMS ASSUME your
choices MAKE your MARK
Cultivate the BOLD ATTITUDE.
Be FREE whatever it takes !
THE CREATIVE STUDIO
Commercial Director since 2006 and Brand Director since 2023, Mercedeh Vafaï has brought her vision and ambition to shake up cashmere codes by combining fashion and comfort.
In the brand's Parisian studio, she imagines the collections in collaboration with a team of young talents.
Together, they design a modern, singular cashmere wardrobe each season, with particular attention to detail and cut.
Boldness is the watchword!
Cashmere expertise and fashion inspiration have been shaping the NOTSHY universe for 25 years.
With its free-spirited, casual silhouette, each NOTSHY collection is timeless, conveying uncompromising femininity.
More than cashmere,
we want to inspire women,
to bring them strength, style and attitude.
PASSION
FOR CASHMERE,
FASHION INTUITION, SUSTAINABLE VOCATION
NOTSHY is a passion for cashmere, this exceptional material that is both soft and silky.
NOTSHY believes in the combination of ancestral know-how and an immoderate love of fashion, but above all, in the harmony between quality, style and an ethical vocation.
This is why our cashmere garments are made only from carefully selected yarns from goat farms in Inner Mongolia. A demanding and responsible know-how that allows us to offer pieces that last over time... And accompany you at all times!
We believe in the combination of ancestral knowledge and an immoderate love of fashion. But above all, we believe in the harmony between quality, style and an ethical vocation.
OUR MUSES
When the two words merged to create NOTSHY in 2016, a free spirit and unlimited audacity took shape. More than an attitude, NOTSHY today embodies a true philosophy. That of modern and independent women, casual through their elegance, sophisticated through their nonchalance.
NOTSHY is now a state of mind embodied by: the actress Pénélope Cruz, the mythical supermodel Claudia Schiffer, the Polish top Malgosia Bela, or the Scandinavian influencer Pernille Teisbaek, muse of the FW19 and FW20 campaigns. They all have one thing in common: the way they turn their singular femininity into a real mantra.
NOTSHY is also about letting women express their identity and creativity. This is why in 2021, the label entrusted the creation of a capsule to the most iconic Parisian woman: Inès de la Fressange !
THE NOTSHY WOMAN
BOLD AUDACIOUS
Singular FREE
MODERN ASSERTIVE Elegant
CAREFREE
THE PONCHO JUMPER, CHRONICLE OF AN ICONIC
If we had to choose only one, it would be this one. Emblematic piece of the NOTSHY collections, the Poncho Sweater crosses the decades and the trends without ever losing its elegance. With its oversized shape and tight sleeves, it enhances all shapes and sizes, and can be declined in a chic, casual or cosy version. It has become a must-have due to its cut, which offers great freedom of movement, and continues to seduce fashionistas thanks to its many variations. It is available in a variety of styles, as a V-neck, shirt, roll-up or round neck, as well as a hooded version, and in a wide range of colours that are renewed every season !
Discover our iconics
INTERNATIONAL KNITWEAR
KNOW-HOW
Entirely created in our design studio in the heart of Paris, the NOTSHY collections continue to seduce cashmere lovers with their strong design and typically Parisian elegance...
A craze that goes far beyond the borders of France! Today, in addition to its 40 boutiques in France and Switzerland, the company presents its collections in more than 900 multi-brand outlets worldwide.
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